about McLean
On assignment in Montana at The Resort at Paws Up
McLean began her career as a writer and editor more than a decade ago for leading publications like Forbes Travel Guide and Robb Report, and today uses those same skills, blended with deep experience in SEO, content strategy and marketing to help businesses put their “best foot forward” with creative, yet data-driven and actionable strategies. She focuses in the luxury lifestyle space and has deep experience in other industry verticals, including professional services and healthcare.
McLean holds an undergraduate degree in English from Wake Forest University and a Masters in Journalism from Georgetown University, where she now also serves as adjunct faculty in both the Journalism and Public Relations/Corporate Communications programs.
She currently resides just outside of Washington, DC, with her husband, Nick, and Oliver, the dachshund.
“[McLean] understands content strategy, SEO, consumer interests and, most importantly, how to combine all of those things to create content and messaging that will resonate. ”